Time to stop throwing the words “natural” and “organic” at consumers, especially when they are not accurate adjectives to describe the products being sold. Time to stop using phrases like “No Synthetics!”, when anything that has been altered from its raw, natural state is, in some sense, “synthetic”. Time to start telling consumers WHY certain ingredients are undesirable, and let them make informed decisions about what is important to them. Time to start telling the whole truth.
Here are two examples of not-so-true things that I saw while searching for “organic, artisan soap”:
This brings us to the poor, demonized word synthetic. According to Merriam-Webster online, synthesis is:
By these definitions, I do use some “synthetic” ingredients in my products. Lye, for example, which is used to make ALL soap (though it is transformed in the chemical process of saponification, leaving none in the final product), is now made in a laboratory. Although it was originally made from ashes, it is not practical to use this type of lye on a large scale. The emulsifiers I use, while 100% plant-derived and non-ethoxylated, are made in a laboratory as well. Even essential oils, which I consider to be deeply natural, are “made” by distillation of plant material (degradation of a complex compound, as above).
I guess what I'm saying is this - don’t buy something just because it claims to be natural, organic, or free of “synthetics”. If these are important issues to you, consider the source, and think it through. There are, unfortunately, a lot of people out there who have not done their homework on this issue, or who have trouble with full disclosure. I suppose that’s one advantage to using Osmia products – I’ve done the homework. Had to put that hard earned degree to work somehow.